Blogs

Letter-vs.-Postcard:-Which-Format-Works-Best-for-Final-Expense-Offers?

Letter vs. Postcard: Which Format Works Best for Final Expense Offers?

Choosing the right direct mail format can mean the difference between a prospect tossing your offer—or picking up the phone...

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Rachel Horowitz

05/06/2025

Supercharging-Direct-Mail-Campaigns-with-Trigger-Data

Supercharging Direct Mail Campaigns with Trigger Data

In an era where digital noise is louder than ever, direct mail remains one of the most trusted and effective marketing channels—especially when done right...

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Chaim Lazar

04/29/2025

The-Growing-Potential-of-Final-Expense-Direct-Mail-Marketing-in-the-Modern-Business-Landscape

The Growing Potential of Final Expense Direct Mail Marketing in the Modern Business Landscape

In a world dominated by digital ads, direct mail is making a powerful comeback—especially for final expense insurance marketers...

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Chaim Lazar

04/22/2025

Leveraging-Intent-Data-for-Final-Expense-Direct-Mail

Leveraging Intent Data for Final Expense Direct Mail

Marketing final expense insurance requires sensitivity and precision. Intent data can aid in identifying individuals who may be considering end-of-life planning...

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Chaim Lazar

04/14/2025

Maximize-Your-Final-Expense-ROI-with-Geo-Demographic-Zip-Modeling

Maximize Your Final Expense ROI with Geo-Demographic Zip Modeling

Final expense insurance is a personal and important purchase—one that offers peace of mind to families during difficult times. But to connect...

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Chaim Lazar

04/08/2025

How-to-Reach-New-Final-Expense-Customers-in-a-Digital-Age-with-Direct-Mail-Marketing

How to Reach New Final Expense Customers in a Digital Age with Direct Mail Marketing

In today’s digital-driven world, marketing strategies continue to evolve, yet one traditional method remains highly effective—direct mail marketing...

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Chaim Lazar

04/01/2025

Integrating-Direct-Mail-with-Digital-Strategies-for-Final-Expense-Insurance

Integrating Direct Mail with Digital Strategies for Final Expense Insurance

Final expense insurance is a sensitive yet essential product, and direct mail remains one of the most effective ways to reach potential policyholders...

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Rachel Horowitz

03/25/2025

Understanding-Data-Append-for-Final-Expense-Mailing-Lists

Understanding Data Append for Final Expense Mailing Lists

In final expense insurance marketing, accurate data is crucial. The more you know about your audience, the better you can tailor your messaging...

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Rachel Horowitz

03/18/2025

The-Rising-Effectiveness-of-Final-Expense-Direct-Mail

The Rising Effectiveness of Final Expense Direct Mail

One of the key reasons final expense direct mail remains so effective is trust. Physical mail carries a sense of credibility that digital ads often lack.

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Chaim Lazar

03/12/2025

final-expense-direct-mail

Unlocking the Power of Retargeting with Final Expense Direct Mail

In a world flooded with digital ads, final expense direct mail offers a powerful way to re- engage potential clients and drive conversions.

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Chaim Lazar

03/03/2025

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